Well, it’s like any strategy really. The more pressing question is probably more about whether I, as a Business Owner, actually has any kind of strategy at all!

If yes, then adding the Online component will be less tricky.
If no, then starting from scratch, with the end in mind, is what needs to happen sooner rather than later.

Whilst the following Strategic principles will be Online focused, they apply across the greater business strategy as well…

  1. what’s worked and what needs to?
  2. who cares and how will they?
  3. the Online RollOut Plan
  4. what does this all mean to YOU, the Business Owner?

We’ll explore each of these in detail, one by one, over the ensuing days.

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