Once again I had the good fortune to talk with Lorraine Pirihi about the importance of productivity and profit in your Business, highlighted by the 6 steps Lorraine often coaches by.
A snippet of the gold contained in the below recording and transcript goes as such:
“Quite often you’ll hear in the housing market about growth or cashflow. Business actually abides by similar rules. There’s growth and there’s cashflow. A lot of small business, especially if they intend to stay smallish business, need to concentrate on the cashflow aspect. Because unless you’ve actually got a plan to grow and go world domination – there is an element of growth that needs to be in there to maintain the cashflow, I get that – but they’re actually two different types of strategies. And cashflow, especially if you’re a solopreneur or if it’s a lifestyle business or it’s a second income or if it’s one that you don’t want to bust your chops running; then the logic has to be that it is cashflow based.”