How Large Is Your Network? The Power of 2nd and 3rd Degree Connections…

“when it comes to meeting people professionally, three degrees of separation is what matters…

Here’s where the caveat to the Six Degrees of Separation theory comes in. Academically, the theory is correct, but when it comes to meeting people who can help you professionally, three degrees of separation is what matters.

 

Three degrees is the magic number because when you’re introduced to a second- or third-degree connection, at least one person in an introduction chain personally knows the origin or target person.”

by Reid Hoffman for LinkedIn

We Are All Artists Now… Seth Godin

“We know how much you care, and it’s a shame that the system works overtime to push you away from the people and the projects you care about. The world does not owe you a living, but just when you needed it, it has opened the door for you to make a difference.

They told you to get your résumé in order, to punch your ticket, to fit in, and to follow instructions. They told you to swallow your pride, not to follow your dream. They promised trinkets and prizes and possibly riches if you would just suck it up and be part of the system, if you would merely do what you were told and conform. They sold you debt and self-storage and reality TV shows. They sold your daughters and sons, too.

All in exchange for what would happen later, when it was your turn. It’s your turn.”

by Seth Godin for ChangeThis.com

Anything by Seth is GOLD, and this is no exception…

 

If you are in Professional Services, Don’t Forget your #OnlineStrategy (especially if you want to Sell)

 

What many professional services firms are forgetting… being complacent and not moving with times make it almost impossible to Sell your Business. But then you knew that, right?

Professional services firms are known as the “safest” b2b marketers, only second behind that of the medical industry.

Still stuck in the dark ages, many professional services firms still believe that ‘good work speaks for itself’and “you need to find the clients pain” ensuring that they keep it “safe” when embarking on marketing of any kind, rather than looking deep into customer insights to drive leads and create more sustainable client relationships.

What professional services firms are forgetting is that while they may still be on track to achieving their sales goals, being complacent and not moving with the times, will make it almost impossible to stay competitive.

It use to be that you hire the law firm that your parents used or a trusted friend recommended and that was it. No price comparison, no searching for other options and no real negotiation.Content Driven Professional Services Marketing

 

Why Retiring Business Owners Balk at the Idea of Selling Their Company…

 

Because they’re not ready.

Why are they not ready?
Because the Business Owner is capable of leaving the business ONLY if they’ve done their personal exit pre-work first.

By that I mean identify and work towards a Real “replacement” in their life of their business; a new identity if you like. Until that occurs, they’ve got nowhere else to channel their energy or emotion….

The secret ingredient is trust, good communication and openness to explore alternatives AND for the Business Owner to start their personal process much earlier.

Why Retiring Business Owners Balk at the Idea of Selling Their Company

divestopedia.com

The Guilt of the Working Parent; mother or father, appears to effect all…

As Nicole Madigan points out in her recent BRW article “The Guilt of the Working Father”:

So topical have the challenges of balancing business and motherhood become, the media is abuzz with catchphrases for those striving to achieve it. Terms such as “mumpreneur”, “WAHM (work at home mum)” and “mummy millionaires” are now common euphemisms for women who seem to be getting the balance right – or are at least trying to.

But when it comes to men building businesses and raising a family, this issue is rarely given a second thought. In fact, unlike their female counterparts, the very existence of children in the lives of male entrepreneurs and executives is seldom discussed.

But contrary to common belief, trying to perfect the balancing act – and the associated stresses – isn’t exclusive to mothers. Many fathers experience intense guilt over time spent away from their children.

Managing that guilt and finding ways to incorporate active parenting into their lives often proves difficult for entrepreneurs, many of whom have put their hearts and souls into building their businesses, particularly those started before children came along.

Combined with Bernard Salt’s latest offering, based on Census 2006 and 2011 data,  “It’s no surprise, paid work outside the home dominated by Males”:

Generally, Australian women are much more likely than men too work up to 34 hours per week.

Men, on the other hand, are much more likely than women to work 35 hours or more per week.

And indeed the more hours worked, the more the worker is likely to be male.

…despite popular concern that “we are all working harder than ever”, the census data shows that this is simply not the case. In fact the reverse is true: at the peak of the boom in 2006 a greater proportion of the workforce was working long hours.

we enjoy espousing the view that never before has anyone worked harder than we are working today. This is simply not true.

while it’s true that women do twice the domestic housework of men, the fact is that men put in many more hours than women outside the home.

So, even though we say we want life to change, and do more of the guilt-free activities, seems we are not enabling ourselves to do so with the arrangements we currently work within…

and who’s the only person that can change that?

 

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