Exactly as predicted by e-gurus 15 years ago, e-commerce is hotter than ever. Whether in mature markets, where consumer spending is shifting online, or in growth markets where rapid urbanization and increasing (mobile) internet penetration are unlocking new shopping habits, shoppers are ‘e-commercing’ it up.
Some obligatory stats:
- US e-commerce sales will grow 62% by 2016, to USD 327 billion (Source: Forrester, February 2012).
- European e-commerce sales will grow by 78% by 2016, to USD 230 billion (Source: Forrester, February 2012).
- Brazilian e-commerce sales will grow 21.9% in 2012 to USD 18.7 billion (Source: eMarketer, January 2012).
- Chinese e-commerce sales were CNY 780 billion (USD 124 billion) in 2011, an increase of 66% from 2010. E-commerce is expected to rise from 3% of consumption to 7% by 2015 (Source: IDC, March 2012).
- India’s e-commerce market is expected to grow to USD 70 billion by 2020, from just USD 600 million in 2011 (Source: Technopak Advisors, February 2012).
- Indonesian e-commerce sales are forecast to grow from USD 120 million in 2010 to USD 650 million by 2015 (Source: Frost & Sullivan, February 2012).
Now, consumers’ current ‘online’ experiences are of course fundamentally different to those during the early dotcom boom: e-commerce is no longer just about choice, price, convenience, reviews and ratings, but also about everything that consumers look for in any purchase: status, the right product and a compelling experience.
So, time to learn about and profit from the latest innovations that are transforming e-commerce, and ultimately, reshaping shopping behavior. Both on and offline. Click here to do so…
Source: www.trendwatching.com. One of the world’s leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide.
When Dr Ivan Misner, Founder and Chairman of BNI, the world’s largest business networking organisation, wrote his first book on business networking in the late 1980s, there were virtually no books or materials on the subject.
When he did media interviews, the most common question was: “Isn’t networking just a fad?” After 25 years, he doesn’t get asked that question anymore. This is a field of study that is coming into its own.
When he did my research for his first book, he could find almost nothing in the library on the topic. Today, type the words “business networking” into Google and got 150 million hits! Times are changing and so is networking.
Read about his three “trends” in business networking, as reported in mybusiness.com.au, that he foresees over the next several years. They relate to
As reported in TheAge.com by Michael Short for The Zone…
…Chris Sanderson of the Future Laboratory talks of ”the turbulent teens”. We are, they say, entering a time of unusual volatility, driven primarily by mobile technology and demographics.
”We coined the expression to describe a decade in which change is the norm, rather than the exception. That’s coming at us from all different angles . . .
”We sense that all of this turbulence is going to cause these trends to behave like teenagers. So, one minute you swing and the next minute you swing back the other way.”
But there’s a beacon. ”All our research has shown that the more engaged, the more involved we feel, the more we can then talk about our experience, the more we tend to remain loyal to that brand.”
”If you’re in a period of transformation, revolution even, where things are just moving so quick, a solution from a business perspective is to be absolutely rock solid . . .
”So, when you start using metaphoric language to describe potential business strategy, either your philosophy is written in stone and is unchanging – you present the same thing you’ve always presented because people will come to you because you represent security, stability – or you’ve got to be as flexible or kind of fluctuating as the consumer. You’ve got to anticipate and appreciate their mood swings and their desire to be able to tip onto the next things.”
For those who opt for agility, Sanderson has come up with a mantra: ”betapreneurialism”. Actually, it’s a cute, clever word for the classical notion of winning by constantly testing ideas and methods. Ditch the 100-page business plan and just do it.
”We saw the continued growth of small, young businesses that were just having a go, trying things in the face of often intense competition from much bigger, established brands . . .
”It is not about being an underground movement and trying to bring down the doors of capitalism. It is about a generation of people who are very pro-commerce; they are very engaged with commerce. But, what we’ve seen is a freeing-up or removal of the traditional structures that define commerce.”
”Whilst people have always been able to stand on the street corner and sell something, the combination of the digital world and access to digital technology shifts the way that we think about traditional constructs of business and the organised process of what it meant to be in business.”
Where Sanderson is trying to give some fresh value, though, is by helping people understand what this means for retailers and their customers. The potential watershed is the power of the computer so many of us carry around in our pockets, and the ability for retailers to know exactly where you are at any moment, should you allow them… continue to article and interview transcript
By Marcia Conner for ChangeThis.com
Social media has the potential to dramatically improve the inner workings of every business. The connections can quickly cross business silos, inform decision making, educate people at all levels, and allow employees—especially new entrants—to pick up the natural rhythms of how people around them work. But only if the business allows access to social networks. And most don’t… read on
By David Meerman Scott for ChangeThis.com
So ubiquitous have Web sites become that it’s hard to believe they’ve been with us for less than 20 years. It was the 1994 introduction of the browser-enabled World Wide Web that gave birth to the Web site. Since then they have gone through about four stages of evolution…
Now, we’re entering a fifth era of the evolution: transformation of the Web site into a real-time marketing (and sales) machine. This is the natural evolutionary outcome of a process that started with a new way to slip brochures under people’s doors… read on