Top 5 Social Media Fails of 2012…

by | Jan 11, 2013 | build a Mother of a Business, business ideas & thinking, Online Strategy incl. www, so you think you're in business, the business model

Good learning here #BusinessOwners… note to self: thoroughly think through#OnlineStrategy rollout and execution…

Every experienced social media manager knows that social media can be unpredictable. Sometimes, you expect one kind of response from your social followers, but get something completely different instead. As a result, we have social media campaigns that go viral in the blink of an eye and online campaigns that turn total failures (see the infographic) and even cause quite a damage to the company’s reputation.

But not everything is unpredictable in this life, of course, and certain conclusions can be drawn from other people’s so called social media fails. Live and learn, as they say! read on…

Turning Social Capital Into Financial Capital…

by | Dec 8, 2010 | entrepreneur trends (past & present!), Online Strategy incl. www, so you think you're in business

By Marcia Conner for ChangeThis.com

Social media has the potential to dramatically improve the inner workings of every business. The connections can quickly cross business silos, inform decision making, educate people at all levels, and allow employees—especially new entrants—to pick up the natural rhythms of how people around them work. But only if the business allows access to social networks. And most don’t… read on

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