#OpportunityAlert: would what you do work in the New Heartland?


Is Your Brand Missing the Mark with 60% of U.S. Consumers?
By Paul Jankowski Published Feb. 18, 2015 

“There’s one part of the country where, I think, many brands are completely missing the mark: it’s what I call the New Heartland. It’s made up of the Southwest, Midwest, and parts of the Southeast and is home to 60% of all U.S. consumers. It’s a massive and influential cultural segment that is largely misunderstood and underserved by advertisers—and a huge opportunity for brands willing to make the effort.

So how do brands effectively reach the New Heartland?”

Read all about it at ChangeThis.com

brilliant business mums awards… time to enter

Basic CMYK

The Motivating Mum Brilliant Biz Mum Awards are halfway through and doing fab – but waiting for your nomination!! Entries are only accepted until March 15, 11.59pm so you had better get cracking..

I’m sure I have no need to point out why doing such a thing is a good one to do.
Apart from being a great positioning piece, it will also open up new frontiers that you have not yet been exposed to…

Nominations are in these areas:

  • Best Photo for Business (open to amateur and professional – it’s not so much technical as heart-based),
  • Best Plan of Attack (who has a great business plan, marketing plan etc and knows where they are going and sticking to it!),
  • Most out of the Box Marketing Campaign (who’s great at marketing their biz),
  • Best not-for-profit mum (this can be a mum who runs a not-for-profit or who has just hosted a not-for-profit event),
  • Best Budgeter (who does an amazing job of managing their budget for business) and,
  • Best Written Piece (non-blog) (who has written an article or press release that reads really well).

Link to info on the Awards is: http://motivatingmum.com/events/383-brilliant-biz-mum-awards-info-entry

I would normally say feel free to ask me to nominate you, but in this case I am a judge in one of the categories so I wouldn’t want to be looking to pervert the cause of justice! If you feel a little uncomfortable nominating yourself, then ask your partner, friend, parent, lover to do it.

Remember, entries close March 15 with announcements April 1.

Good luck!

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