by theEmother | Aug 10, 2012 | build a Mother of a Business, business ideas & thinking, so you think you're in business
“A decade into the 21st century, one thing has become clear: change is the new normal. In business, we call it innovation, and it’s a strategic pillar in nearly every organization. Thanks to a growing body of research and thought leadership in recent years, we’re learning a great deal about the individual skill sets behind innovation, and the organizational strategies that create disruptive growth. Yet in companies around the world, well-intentioned innovation initiatives crash and burn, despite a wealth of great ideas, copious research, and well-designed strategies.
Why? Innovation is not just about data analysis, plans and processes, and thinking outside the box. More than anything else, innovation is about change. And the truth is that as much as we’d all like to think otherwise, we are all hardwired to resist it.”
And how does that impact on the business decisions you make…
By Lisa Bodell for ChangeThis.com
by theEmother | Jul 27, 2012 | build a Mother of a Business, business ideas & thinking, so you think you're in business
“Having been in the sales training business for more than 30 years, we have seen all manner of sellers; strong performers, average sellers, and those who just don’t make the grade. But behind all of this has always been the debate as to whether sales is an art or a science, almost to suggest that for some, sellers are born and not made.
The intent of this manifesto is to apply unconventional thinking to the question of art or science, not only resolving the issue, but also putting forth the significance of the answer from both a seller and supplier company perspective”
By Jim Holden for ChangeThis.com
by theEmother | Jul 20, 2012 | build a Mother of a Business, business ideas & thinking, entrepreneur trends (past & present!), political offerings, so you think you're in business
“All across the land trouble is brewing, as tax revenues continue to shrink and The Great Recession slogs on. … Almost every state has reduced educational funds and numerous school districts are being forced to lay off teachers, reduce bus services and eliminate curriculum. Colleges and universities, public hospitals, law enforcement organizations and public transportation agencies are struggling to find additional revenues. Roads and bridges can no longer be maintained with public funds.
Relief won’t come quickly or easily, but one thing is crystal clear: government must reach out to private sector partners for innovative solutions.”
Are you ready? Can you start facilitating such a discussion starting… now?
By Mary Scott Nabers for ChangeThis.com
by theEmother | Jan 29, 2012 | business ideas & thinking, MEinc
“I am angry. There are real problems facing the world, and we, as a society, are not doing enough to address them in the right ways, not the ways we know are possible. The old way isn’t working, and we know it.
We continue to reward the same behaviors we have rewarded in the past while expecting different results. We profess interest in really doing things differently but settle into routines that are comfortable and safe, and we are fooling ourselves. There are lots of excuses for not making real, demonstrable changes in the way we live, work, and how we interact as individuals and engage in groups/communities. I have heard them all. I have used many of them myself. But they are bullshit. All excuses are. A person either truly, deeply, genuinely cares about changing things or he doesn’t. You can step up and do what it takes, in whatever way you can, or you need to acknowledge your limits and accept the results.
What might be possible if we were really committed, as individuals and as a society? I’ve thought a lot about this, and instead of remaining angry, I choose to embrace the question and figure out how I can use the anger to make things happen.”
Continue reading the latest from ChangeThis.com By Brian Reich
by theEmother | Sep 25, 2007 | business ideas & thinking, so you think you're in business
By David Meerman Scott
David Scott, the author of The New Rules of Marketing and PR, says it best in introducing his manifesto: “Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I’m gonna puke!”
In every company description, on websites, in press releases, in corporate pamphlets, the same adjectives get used over and over until they are meaningless. Scott analyzed thousands of these offerings and presents a collection of the most over-used and under-meaningful phrases…and strategies for making the most of these communication opportunities.
Ah yes yes yes… doesn’t that sound familiar?
Thinking about your marketing materials? Read this first…
