Make Your Web Site a Real-Time Machine…

By David Meerman Scott for

So ubiquitous have Web sites become that it’s hard to believe they’ve been with us for less than 20 years. It was the 1994 introduction of the browser-enabled World Wide Web that gave birth to the Web site. Since then they have gone through about four stages of evolution…
Now, we’re entering a fifth era of the evolution: transformation of the Web site into a real-time marketing (and sales) machine. This is the natural evolutionary outcome of a process that started with a new way to slip brochures under people’s doors… read on

EXCEPTIONALL…the rise of new powerhouses in new brands One of the world’s leading trend firms, sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide… here is the latest

With the entire world now battling it out in the consumer arena, the number of innovations aimed at consumers from Brazil to Belgium is staggering. Enjoy!

EXCEPTIONALL | “Exceptional B2C (business to consumer) innovations will increasingly come from all corners of the globe, with brands and talent from emerging markets in particular getting ready to shine.”

Now that virtually the entire world has joined the consumer arena, prepare for an avalanche of new brands, entrepreneurs and innovations from ‘emerging’ markets that will have global potential and appeal. From aggressive Chinese brands to Turkish creatives to Brazilian apparel, we’re seeing a sharp increase in world-class companies that can and will compete for consumers’ Dollars, Reais, Euros, Pounds, Rupees, Rands, or Liras.

Sure, the expansion of global markets creates new opportunities for existing well-known brands, but the real story of the rise of these new powerhouses is the new brands that are making waves, both within their domestic markets, but increasingly outside these, competing and even beating the established, entrenched incumbents at their own game. One thing’s for certain – the range of brands that consumers covet will be even more diverse in twenty, ten or even five years… read on

Look Around the Corner, not just ahead…

By Robert H. Bloom for

Today, looking ahead is useless. Prior to this moment in our world, ‘looking ahead’ was the time-tested protocol, perhaps essential and potentially valuable when the world told time in seconds, not nanoseconds. Today, it is almost useless, because when you ‘look ahead,’ you will see and learn little or nothing… read on

Survival of the Simplest: The Micro-Script Rules

By Bill Schley for

I have found out how to simplify the confused and mucked-up world of communications so that your message can penetrate the maelstrom of modern media, whether you are a global corporation, a local politician, a college lecturer, a sales rep or a start-up. I have a magic bullet that will sharpen whatever story you have to tell so that it gets to the heart of the matter, cuts through mental barriers and lodges easily in the mind. As an advisor to companies, politicians and institutions of higher learning, I’ve been thinking about this problem for about twenty years, and have been figuring out the solution for the last two. I don’t know how to de-complicate my cable bill, or untangle the knots in the U.S. Congress, but I do know about this. This is my small part to play in the crusade.

So here’s your answer…read on

ICA reports Small Business Policy and Program failure…

ICA Overview:

Professor Ken O’Neill is one of the world’s pre-eminent authorities on small and medium policies. In a keynote address to the International Small Business Congress, Professor O’Neill has declared that government policies and programmes for SMEs globally over the last 25 years have produced no results and are a complete waste of money. He called for urgent review and reform. Below is an edited profile of Professor O’Neill and an edited version of his speech.

This talk will suggest that much of what we variously (and imprecisely) describe as enterprise entrepreneurship and small business policy probably doesn’t work—with great waste of money as a result.

We say it doesn’t work because overall rates of entrepreneurship or business growth are not rising or, where they are, it is difficult to attribute them to specific policy interventions of the sort which are universally applied… read on

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