Online Strategy = Disruptive Thinking


As noted in late 2013, Bernard Salt the demographer comments,

“all the global financial crisis did was to accentuate a social and technological trend in shopping that was already well under way. I suspect the same logic applies to recent profound changes in business.

Business is always looking for operational efficiencies, one response has been the contrarian pursuit of new opportunities. But here’s the twist. The new business opportunities coming out of the past five years have split into two categories: the conventional and the unconventional.”

Disruptive Thinking is unconventionally very exciting; it is also the way of the future. Business Owners should not only encourage but facilitate disruptive thinking and thinkers.

Your Business Online Strategy is a classic form of the new Disruptive Thinking.

Hence why it is imperative that you get started on it now, if you haven’t already. It will be even more so when the time comes for you to sell, when your business to good to go on the market…

To watch Bernard Salt discuss Disruptive Thinking, click here

do you have a website for sale?


Whilst each of you are determining your own Online Business Strategy, I’ve been working on mine. That is, I am now in hot pursuit of Online Businesses and websites as a potential purchase for myself and/or my network of potential buyers… Do you have one?

Is your Online Business/website:

  • profitable?
  • traffic savvy?
  • niche driven?
  • older than 12 months?
  • ready to be sold?
  • priced to buy?

If yes to any of the above, please contact me at advising the above details and the best way to contact you?

what does going Online mean to YOU, the Business Owner?


It will fundamentally change the way the Business you built operates.
Are you OK with that? Really?

Because if you do want to pursue this path, you will need to be.

You started the business one way, which may now potentially look and feel a whole lot different. And you have to be fine with this evolution. If you find you are not then maybe it’s time to best get out of the way…

If you want your Business to be 21st century ready, then going Online has to feature as part of the growth plans. This is where you start treating your business with respect and as the asset it is, not just as a cash cow.

If your business is to no longer look and feel like your business, is this palatable to you? Is it something you can continue and run with? Or is this highlighting bigger decisions that need to be made?

the Online RollOut Plan…


Your Online Strategy needs to be documented and reviewed with all parties who will help you implement and maintain it.
Effective plans should include:
  • shall we rework or rebuild current online presence?
  • what actions we plan to take over time
  • will we be static or dynamic?
  • who will be the single command and control point?
  • key points now worthy of mention
  • what is the order of priority?
  • what are our resource requirements
  • what is the budget, with estimated one-time and ongoing costs?
  • what are our assumptions?
  • how will we measure results?
  • what new information do we need?
  • what new activities may be required?
  • what is your competition doing? do we need to be doing it?
  • what “push” mechanisms to use?
  • what activities to participate in to initiate “pull” interest?
  • how to factor in mobile optimisation?
  • what other tools shall we review?
  • what content and in what order?
  • what social platforms?
  • what technology platforms?

This is all about determining how to get the Online Strategy up and running, in as short a time frame as acceptable

It’s often helpful to use analytics tools to understand how you’re found online and who your customers are, as well as their current comments about your products and services.Questions to include:
  • Who is in our immediate community?
  • Who comprises our indirect community?
  • Where are our communities hanging out online?
  • What is their opinion on our brand, products and services?
  • How do they react to items we request from them?
  • Who are the influencers?
  • Who are the followers?
  • What are the comments made?
  • Where are the comments made?
  • How often do we review?
  • How often do we ask for feedback?
  • What do we do with the feedback when we get it?
  • Who is in charge of the feedback loop?
  • Who should be in charge?
  • Are we even in front of the right audience?
  • What would be the ideal for our business?
  • What are our competitors doing? Does it matter?
  • What options does this present?
  • Should we build or buy?

Answering these questions is all about addressing why our customers will want to care and empowering them to share because they want to…

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