by theEmother | Feb 27, 2015 | build a Mother of a Business, business ideas & thinking, entrepreneur trends (past & present!), PrimeTimers, Seniorpreneurship, start with the end in mind, the business model
Is Your Brand Missing the Mark with 60% of U.S. Consumers?
By Paul Jankowski Published Feb. 18, 2015
“There’s one part of the country where, I think, many brands are completely missing the mark: it’s what I call the New Heartland. It’s made up of the Southwest, Midwest, and parts of the Southeast and is home to 60% of all U.S. consumers. It’s a massive and influential cultural segment that is largely misunderstood and underserved by advertisers—and a huge opportunity for brands willing to make the effort.
So how do brands effectively reach the New Heartland?”
Read all about it at ChangeThis.com
by theEmother | Feb 16, 2015 | build a Mother of a Business, business ideas & thinking, exit strategy, Finish Unfinished Business, PrimeTimers, Seniorpreneurship, start with the end in mind, the business model
the power of apprenticeships
Certainly my read of the Australian market at present is that Apprenticeships definitely have a role to play, and most importantly with our PrimeTime | Seniorpreneur demographic, either one of two ways:
a) as part of the Exit Strategy for a Business Owner
b) as part of the entrance strategy for those who want to take on a new role in life, maybe after executing the sale of a business…
“There is a huge shift happening in the United States right now: a return to the time-honored tradition of apprenticeship. Apprenticeship is the Western World’s oldest form of occupational training, and with good reason. By learning first-hand from an experienced tradesperson, an apprentice acquires mastery of a trade, inside and out. It is a hands-on method that equips participants with exactly the right skills and experience to transition directly into a particular job.
Modern apprenticeships have countless advantages for employers and the economy on the whole, as well as for anyone, at any stage of life, looking to launch a successful, well-paid, and fulfilling career.”
Read more at http://changethis.com/manifesto/show/125.04.JobU
by theEmother | Oct 19, 2011 | build a Mother of a Business, business ideas & thinking, entrepreneur trends (past & present!), EXIT execution, exit strategy, Finish Unfinished Business, growth by acquisition, PrimeTimers, SELL your Mother of a Business, Seniorpreneurship, so you think you're in business, start with the end in mind, the business model
Brendan Lewis, writing for Smart Company, raises very valid points in his latest piece “Killer Boards for Small Businesses”..
Forget accountants, marketers and lawyers, you can buy their services as you need. Forget industry doyens and professional directors, they are unlikely to be anything more than a distraction to a small growing business. What you want as a small business is additional directors that can help you with one or more of the following four tasks:
1. Grow revenues.
2. Raise capital.
3. Get the right people involved.
4. Exit the business.
If they can’t help you with one of the above tasks through their existing networks and assets, they’re just wasting your time.
Agreed!
Please pay attention… Being a nice person is great, but it cannot be the only basis for such important decision making.
Enjoy the rest of the article…
by theEmother | Jul 21, 2011 | build a Mother of a Business, business ideas & thinking, entrepreneurial mothers, inspiring women, PrimeTimers, single parent l single mother, women in business case studies
The co-founder of the Huffington Post marks its arrival in the UK with a lecture on love, guilt and getting what you want. She talks to Celia Walden.
Fresh off the plane from LA, the Greek American author, businesswoman and co-founder of internet newspaper the Huffington Post – bought by internet provider AOL for $US315 million ($298 million) in February this year and launched in Britain last week… read the full story & more
by theEmother | Jun 7, 2011 | build a Mother of a Business, EXIT execution, exit strategy, PrimeTimers, SELL your Mother of a Business, Seniorpreneurship, so you think you're in business
The following recent article raises the question of Boomer spending, once they start spending post-workforce, and what that timeframe might look like. I’m sure it’s fairly typical of the held view in the market also. Only one thing missing is….
No mention of Boomer (or as I like to affectionately refer to them – PrimeTimers) Business Owners. What about those who are still toiling away in their own businesses, and are looking to EXIT over the same period. The Business Sale Tsunami is about to hit us allegedly. So what happens when the value they thought the business was worth is not what the market is willing to pay? Or if the business has not kept up with advances, in requiring an online presence for example, what then? What price? And then where does that leave their pseudo “Super”…
Business Owners beware… if you’re not preparing NOW for the SELL of your lifetime, then you may not end up in as good a place as you had expected, and dreamed of…
They might be still toiling but when they finally pull the plug, this generation will spend up big, writes Nicole Pedersen-McKinnon for TheAge.com.au.
Baby, the boomers are back! After having their retirement plans clobbered by the worst global downturn since the Great Depression, really the Great Recession, they are on the cusp of finally realising the life-after-work dream.
A staggering 46 per cent of boomers who are still toiling are doing so because of the credit crack-up, a study we conducted for the latest issue of our sister publication, Financial Review Smart Investor, has found.
But 31 per cent now expect to retire in the next five years, with almost another third in the five years after that. Their average age will be 64. To get to that point in this investment climate, though, they’ve had to make sacrifices beyond just delaying retirement. Twenty-eight per cent were forced to sell investments, probably at the worst time, and 18 per cent had to pull back on their lifestyle.
This is the first generation to retire with superannuation, which became compulsory in 1992, but that was too late and, thanks to the financial crisis, now far too little. A massive 78 per cent of boomers make additional contributions to redress their retirement funding shortfalls. So where will their money ultimately come from?
Read on…
And don’t forget, there are also PrimeTimers who may also end up getting into Seniorpreneurship!
What I mean by that is, regardless of what Baby Boomers may have done in the past, they still want to continue to contribute. They don’t want to retire yet and nor do they want to work as they once did. So why not buy a smaller business, even online, and play to their hearts content.
Good idea?
by theEmother | Oct 24, 2007 | business ideas & thinking, entrepreneurial mothers, inspiring women, MEinc, PrimeTimers, women in business case studies
Real power comes from confronting the challenges each woman faces and passing on hard-won wisdom. This article starts that conversation.
Charting my own path has been a challenge, just as it is for women everywhere. We all struggle with the same questions: Am I entitled to write and live my own legacy beyond my roles as daughter, wife, mother, sister, employee, friend? Am I worth it? The answer has to be yes. At each challenge, we have to give ourselves permission to grow, evolve and change. I now have a new definition of power. It’s passing on what we have learned and creating meaningful change through these experiences. That’s the kind of power that truly matters.
By Maria Shriver on Leadership | NEWSWEEK
Shriver will host the annual Women’s Conference in Long Beach, Calif., on Oct. 23. The conference will bring together more than 60 world leaders and nearly 14,000 women. For more information, go to californiawomen.org.
