Is Your Brand Missing the Mark with 60% of U.S. Consumers?
By Paul Jankowski Published Feb. 18, 2015
“There’s one part of the country where, I think, many brands are completely missing the mark: it’s what I call the New Heartland. It’s made up of the Southwest, Midwest, and parts of the Southeast and is home to 60% of all U.S. consumers. It’s a massive and influential cultural segment that is largely misunderstood and underserved by advertisers—and a huge opportunity for brands willing to make the effort.
So how do brands effectively reach the New Heartland?”
Read all about it at ChangeThis.com
the power of apprenticeships
Certainly my read of the Australian market at present is that Apprenticeships definitely have a role to play, and most importantly with our PrimeTime | Seniorpreneur demographic, either one of two ways:
a) as part of the Exit Strategy for a Business Owner
b) as part of the entrance strategy for those who want to take on a new role in life, maybe after executing the sale of a business…
“There is a huge shift happening in the United States right now: a return to the time-honored tradition of apprenticeship. Apprenticeship is the Western World’s oldest form of occupational training, and with good reason. By learning first-hand from an experienced tradesperson, an apprentice acquires mastery of a trade, inside and out. It is a hands-on method that equips participants with exactly the right skills and experience to transition directly into a particular job.
Modern apprenticeships have countless advantages for employers and the economy on the whole, as well as for anyone, at any stage of life, looking to launch a successful, well-paid, and fulfilling career.”
Read more at http://changethis.com/manifesto/show/125.04.JobU
Recently, Lorraine Pirihi from “Relaunch your Life” and I had a good chat about “How to Avoid Losing Money When Buying a Business” (audio is below).
The key aspects of which are summarised here:
• Not certain of what to buy?
• You can spend a lot of time looking at a broad range of businesses.
• Whilst keen at the start it can be energy sapping in the long run if you’re uncertain of what to buy.
• Financial limitations
• Do you have an understanding of what you REALLY can “afford”?
• Can you pass the “sleep at night test”– losing sleep might indicate that you are over stretched!
• Often after finding the right business that matches your criteria, you may continue to procrastinate with the decision to buy
• Lack of preparation
• Due to lack of preparation, you may not able to identify an opportunity even if you find one. Often buyers regret missing the opportunity after the business was bought by others.
• Seeking the perfect deal
• You may appear stuck in the buying process, and over analyze businesses with the focus on identifying actual or potential issues, thereby talking yourself out of the transaction.
A full transcript of the interview can be found here.
Follow along with this audio…
Podcast: How to Avoid Losing Money Buying a Business – a conversation with Lorraine Pirihi by Denise Hall on Mixcloud