So, the last 3 days I have spent with Liz and Matt Raad, coming up to speed with the latest in Buying and Selling Websites.
Three days well spent I might like to add!
Now reflecting on the time got me thinking about the average Business Owner I meet and how well they understand the Internet and Online space. Fundamentally, the majority of them don’t. Nor do the advisors they seek the advice from. And they don’t know what they don’t know. It’s rather scary…
Just today, I read where a body I’m associated with is going to spend approx. $50,000 on Adwords. Google will be rubbing their hands in glee, even if they’re none the wiser. Given Google has recently “cleaned up” the function of search and has narrowed down those that will feature on the front page, whilst Adwords can be part of the consideration for generating traffic, it cannot be the be all and end all. It just won’t wash anymore.
The main point about “generating traffic” is Lead Generation.
If it’s not then why are you doing it or agreeing to have stuff done? Most searchers nowadays will bypass the advertised option and go for the organic top 10. The way to get onto the organic front page is based on content that is quality, relevant and consistent. This all goes back to understanding Google and the search engines, giving them want they are asking for in order to best serve you, its user.
To not understand Google is to do so at your own peril, and cost…
