Further to my post of April 28, lets explore the next of the elements in gaining a more favourable “Sellability Score” i.e. a more saleable asset. That is, “less ongoing customisation is required i.e. there is a standard formula used for all clients”.

For every client request/order your business receives, does a new process need to be rolled out to fulfil it?
If yes, then your business is guilty of ongoing customisation.

Want to build a saleable asset?
Standardise it. Going back to yesterday, setting it up this way makes it replicable.

Can “unique” and “standardised” feature in the same business model?

I believe they can. Why can’t an unique way for your business to do its thing be determined and then standardised for ease of production and/or service delivery? In turn, is not the art of business partway about reducing to the simple?  Isn’t being able to reduce to the simple the hardest thing to do and therefore the anatomy of uniqueness.

What can your business do that no one else can?
Who do you know and have a relationship with that no-one else can?
Is where you operate the unique part of what your business does?
When do you do what you do? Is it at a different time to others?
How do you do what you do and can you do it in a standard format, simply and uniquely?

Think about it…

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