If you’ve been reading my blog for any length of time, you will know that I bang on about “start with the end in mind”. And how it’s really hard to do that without knowing what the “end” can look like. Throwing an Online Strategy into the mix may only add to the confusion…

Yes, there are sound universal business practices that should be used at start-up and during growth (Online Strategy included), which would have you in the best shape when the urge to purge takes hold. However, even if you only start getting your ducks in a row now, it will all work out swimmingly.

In a nutshell, to “start with the end in mind” is a mindset thing really, as much as anything else. Closely followed getting a handle on the form your business takes in terms of how a Business Buyer will see and value it… and it can all start today.

Even if you don’t have dreams of exiting your business through a sale (or something similar), what shape is your business in right now? How 21st century is it?

I’m sure you will be familiar with the old “how, what, when, where, why”. Add the “who” and you’ve definitely got the nucleus of your Online Strategy covered.

The most important place to commence with your Online Strategy is the “Why”…

  • Why did you go down the path of setting up your business?
  • For what purpose does it serve?

With any “why”, there has to be two parts…
a)    why the world is a better place as a result of doing business with you? (the external driver of the business)
b)    why you set up your business up in a way that suits you? (the internal driver)

Emphasis on the personal only ie “b)” is interesting in terms of your story but it only forms part of it. It’s imperative that there is a larger story at play at the same time, so that the attraction to the business from the external continues whether you are part of the mix or not.

Online, of course, lends itself to this perfectly!

So I ask again, why are you doing what you’re doing? And if wanting to have an asset to sell features somewhere in the answer, be sure to have the two considerations loud and clear in your “why”…


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