The April 2010 edition of is well worth reading, as always…because

It has never been more important to turn your brand into a service. Jaded, time-poor, pragmatic consumers yearn for service and care, while the mobile online revolution (it’s finally, truly here!) makes it possible to offer uber-relevant services to consumers anywhere, anytime. Basically, if you’re going to embrace one big consumer trend this year, please let it be BRAND BUTLERS!

and of course this applies to internal and external customers, plus all elements of your brand whether it be corporate, employer and even Brand You!
read on

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