with thanks to trendwatching.com

While endlessly fantasizing about The Next Big Thing in the wondrous world of consumerism can be inspiring, execution beats everything. Which is why an easy-to-apply trend like the rising importance of perks and benefits should be on your radar this month and beyond.

Consumer infatuation with perks and privileges isn’t new. For years, airlines, hotels, credit card companies and private banks have been cleverly rewarding their most valuable customers with surprises, status symbols and convenience.

But as we move towards a consumer society that’s based more on experiences, on status stories, on the ephemeral—and in which, for many, time is now the only true scarcity—expect perks and privileges to become an integral part of every B2C industry and sector.

We’ve dubbed this trend PERKONOMICS…

PERKONOMICS: A new breed of perks and privileges, added to brands’ regular offerings, is satisfying consumers’ ever-growing desire for novel forms of status and/or convenience, across all industries. The benefits for brands are equally promising: from escaping commoditization, to showing empathy in turbulent times. One to have firmly on your radar in 2009.

read on…

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