another must read from the team at trendwatching.com
We all agree that innovation is the only way to survive in an ever more global, competitive business arena. We’re talking basically anything that will get consumers spending, and preferably the kind of spending that involves sustainable goods, services and experiences.
And since everyone from Seth Godin to the Harvard Business Review is providing you with excellent, inspiring insights and theory on innovation as a mindset, a process, a way of life, we’d like to contribute to the conversation with examples of actual B2C innovations. Tons of ’em.
As we see it:
INNOVATION INSANITY | There will never be a shortage of smart new ventures, brands, goods and services that deliver on consumers’ wants and needs. In fact, with the entire world now engaged in creative destruction, INNOVATION INSANITY is upon us. So yes, the dozens of innovations we’ve rounded up for this briefing, courtesy of our sister-site Springwise, are just the tip of the iceberg. Invent, improve, copy… or perish.
The link between INNOVATION INSANITY and consumer trends? As focused as we are on emerging consumer trends, we never tire of pointing out that trends are only good for one thing: inspiring you to innovate, to come up with new goods, services and experiences for (or even better, with) your customers… keep reading